NOVOTEL - ICONOGRAPHY 2023




A new set of iconography for NOVOTEL
Photographer : Laura Bonnefous
Art Direction : W&cie team, in association with Novotel team


A tribute to Novotel's brutalist roots & modern spirit.

A never-ending balance between interior and exterior,
individual and collective time, bright and subdued light...

An invitation to choose how to spend and enjoy free time.

This project forms a bridge between the current iconography,
set in Ibiza, and a new series of images shot in Paris.



NOVOTEL - ICONOGRAPHY 2023
Published:

NOVOTEL - ICONOGRAPHY 2023

A new set of photography / iconography for Novotel, a French hospitality and hotel brand with a modern and brutalist identity. From Ibiza to Pari Read More

Published: